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  • Monday, November 24, 2014

The days of “I put the toe in , and see how it goes” are well and truly gone. Planning and implementing an eCommerce site is a full on job, with many task and areas to organize.

Owner of an existing “brick and mortar” business tend to try and replicate present workflow to suit their exiting procedures, this is not the best, some area that need to be fully understood and organized.

  • Plan to go mobile. That’s why market research firms predict that mobile commerce sales, will reach US$31 billion by 2016
  • Social media Strategy – How are you going to incorporate popular social media portals? Determine who is going to handle social media. Will you have a dedicated person or team?
  • Marketing - As you prepare to launch your eCommerce site, think like a shopper and consider the types of incentives that entice them to make a purchase. Be flexible and adjust your marketing strategies accordingly.
  • Make checkout easy – Build your shopping cart and checkout using best practices. Don’t reinvent the wheel or get too creative. Consider your audience. And plan carefully for promotion, coupon usage and messaging (such as “Free shipping if your order now”) at checkout, which is where abandonment is most likely to happen.
  • Integrate with other applications – Of course, your eCommerce site must connect and communicate with other applications key to your overall business operations – including supply chain, inventory management, shipping, ERP, CRM and POS.
  • Contents - the site needs enough texts and descriptions, plan and prepare all the contents, preferably by a content writer and a good SEO manager is a must.

There are many other points to contemplate.

Interested to know more about Business on line and ecommerce? Just send your question here, we’ll answer to your relevant questions.

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